Norwich airport is nothing more than a waiting room for a flight. It makes no successful effort to be a recreation centre.
Where it scores is that the British keep raising their airport taxes and the Dutch keep lowering theirs. It is far cheaper to fly ([robably almost) anywahere in the world vis AMS than it is to pay to go down to LHR or LGW. STN, of course, hardly counting as an international aiport since its destinations are mainly European and Britain is part of that one big happy family.