The point is that we aren't really asking for anything "Extra' per se. Most people would be happy to be left alone to do their job, without having the terms and conditions that they signed up for continually assaulted. Stop this management obsession to drive our profession to the point where we are little more than cheap labour that turns up at gates each day hoping for a days work.
Stop the 'Ruinairisation' of the company and instead take a leaf out of the Southwest Airlines book of management. Go on management, be a rebel, buck the trend and treat people how you'd like to be treated youself and you may be pleasantly surprised at the results. It's not that hard for flips sake!