But in the case of LGW do you not agree that at the same time BA were pulling/changing routes left right and centre. As you know, BA LGW has since placed a large emphasis on leisure routes but they still compete with EZY on ALC etc etc. It just so happens that these routes are the type of route that BA don't want to use valuable LHR slots on. So, in other words if it wasn't for EZY could we still expect to see routes like CDG, AMS by BA at LGW? Generally speaking i don't think we would.
Change the name to Ryanair and all hell breaks loose? Maybe. Change the name from Easyjet to BA and oh praise the lord, the saviour has landed?