Does the programme also feature pilots and companies who defy the freezing cold and the competition by using modern aircraft or is it just an advertorial for one company? If the latter, is the company paying for it at commercial advertising rates? If it is not paying then is the broadcaster going to give equal time/free advertising to other companies? (especially if the broadcaster benefits in any way from taxes)
There should be a level playing field for all of the companies and pilots who are trying to earn a living, whether in the north or elsewhere in Canada.