I've been in and around the airline industry for many years, although now retired, and always held BD in very high regard However, in the last couple of years their product quality has slipped terribly. I recently did some consultancy work in London which necessitated several round trips from Edinburgh. Most were on BA but the last had to be BD due to timings. Something like £400 return and I had to buy my own drink and snack onboard! Added to that the cabin crew - on both directions - clearly showed their "couldn't care less" attitude towards the passengers - on the return flight I was "lucky" to get served; passenger in the rows behind didn't because they had "run out of time", although it was a good ten minutes before the fasten seat belts sign came on. Appalling.
Somebody needs to grab this airline by the scruff of the neck and give it a damned good shake.