"Few of us would put THAT kind of price on our own time. For the sake of being maybe 15 minutes earlier you could have saved 300 euro. That equates to 1200 euro an hour for 'not having the luxury of time'. Luckily you seem to have the luxury of excess money."
Excess money - I wish that were the case. I'm trying to get a startup off it's feet in the middle of a recession. Every second of every trip I take at the moment has to be utilised to the max. In the example of missing my flight at LGW - the extra 5 minutes I had with a potential investor secured their signature. Offset against that, 300 euro with BA was nothing.
At the moment I am travelling perhaps once or twice a week. Out of my last 40 flights I have missed 4 - I just can't justify paying the extra for flexi fares every time I travel.