A Clear Direction For Employees
Joyce needs to provide a clear direction for employees.Include them in the long term decision making process.A staff suggestion scheme would go a long way to allowing employees to participate effectively in the journey.
Strong foolishly used to say that morale was a personal problem.Studies have proved that by improving morale a company can glean a 10% productivity increase for zero cost.
Like Qantas Customers,employees have been alienated.Unhappy employees = unhappy customers.
For too long costs have been the focus of management.To the neglect of the product.It maybe a cliche but to make money in the long term you need to spend money in the short term.Qantas has not spent money on product for at least 10years.There are only 4 A380s in service at present and as yet they havent made a lot of impact.they will have an impact when they reach critical mass at around 10 or 12 in service.That is around 18 months away.By that time it may be well and truly too late