It's always nice when an operator treats you decently when it comes to job application, but spending so much time to recruit few pilots with quiet low requirements isn't really worth unless its part of a marketing move. How much this recruitment campaign will cost them while it wouldn't have been difficult to gather the first few pilots at no costs?
How many pilots firmly recruited that way so far? Wait and see how it goes, but in business you don't last if you start spending money and time just to be nice.