I have a gut feeling that in the long run, the changes which are taking place in the banks, will reassure the banks that people can actually afford things with minimal risk, will result in more sponsorships coming about - but that will be once companies become healthy in themselves again and also a demand.
I think that this is heading towards having both money and ability (but hasn't this always been the case; just harder to get now). Only having one won't get you too far.