seems like a downward spiral to me - one of the key points stated is that they will cut costs by 'reducing the number of cabin crew on flights' - that to me certainly indicates that standard/quality of in flight service will fall by default (and in my recent experience BA's in flight service isn't that great overall anyway) - so they will no doubt soon be providing a product that is perceived by the customer to be of a lesser standard than before and in many ways a lesser standard that is bettered by other carriers including some LCC's in my experience - way to go BA...not!
PS. BA lost my loyalty some 5 years ago when they moved their European service/product model to a LCC product...after that they are just another carrier in a market with other operators with better overall product and leaner costs...
