Originally Posted by Scumbag O'Riley
Company needs liquidating to release LHR for the new breed of airline which will give customers decent service for decent fares.
In my experience, BA still provides a better than "decent" level of service for decent fares.
The fundamental problem is that many passengers these days demand ever-lower fares, measured in pennies rather than pounds, and are prepared to accept an abysmal level of customer service to get them. As a result, legacy airlines are forced to lower their fares to match those of the locos (which they do - BA and other major airlines are often cheaper than the low-cost airlines on routes and dates that people actually want to travel) even though their cost base is significantly higher.
This is the new reality, and it presents a challenge that all legacy airlines must face.