The hopeful posts are commendable, I suppose.
Unfortunately, the writing was on the wall way back when bmibaby failed to expand at the necessary minimum rate. You've got to be big and keep getting bigger faster than anyone else if you want to be a top dog in low cost operations. Otherwise, you starve or get eaten alive.
bmi, bmibaby and the other tiny train set with the skinny jets whose name I forget are clearly incapable of facing competition from anyone with better management. Which is pretty much anyone.