Actually one does.
At one point in the not so dim and distant past BA set the standard by which all others were judged.
Now the company is a run of the mill, going down the Sabena road carrier.
If BA goes to the wall the rest of us are in deep doodoo: the pax will migrate, and won't come back.
They won't go to VS as they don't have the capacity, nor bmi: they will jump to AF, KLM, AA, UA, DL, LH and be lost.
It will affect not just BA but LHR and LGW: it will destroy the credibility of this country as an aviation nation.
Ryanair has its place in the market as a loco: a bus with wings. BA has its place in the market as a full service, high quality carrier.
There is a balance to be realised between the existing cost base and the service, as there is with rewarding and motivating the staff. If the staff productivity can be increased then it should be: why pay people to swan around and revel in cous cous and salmon?