The Demise of Hong Kong Airlines

[cxa340so]

I was just reading on Wikipedia about all of Hong Kong Airlines ambitious plans. I am all for ambition but it gets to the point where no one will take them seriously unless they start to deliver.

In addition, the airline had signed a Memorandum of understanding with Boeing for the purchase of 10 Boeing 787's and 30 Boeing 737-800s on 20 December 2005 at a listed price of US$3.28 billion.

The airline made the biggest aircraft order in its young history on 21 June 2007, by ordering 51 narrow- and wide body aircraft from European plane maker, Airbus, at an estimated value of US$5.6 billion. The order was subsequently confirmed with the signing of a firm contract with Airbus on 12 September 2007; and it will be shared between the airline and its sister airline, Hong Kong Express.

On 24 October 2008, the airline announced plans in preparation for the arrival of the Airbus A330-200 wide-body aircraft, which included personnel and fleet composition. The new aircraft will provide medium haul passenger and cargo services to the Middle East and Australia.

Is this airline just chasing rainbows? All those plans but no results….. Can the industry take these guys seriously?