1) You have to fly EZY and RYR countless times a year.
2) You are price sensitive / have to take the lowest price option due to company policy.
3) You no longer care about frequent flyer points (read loyalty) as attempting to redeem them would actually cost more than a full price ticket to the same destination on a rival airline. Hence your Gold status has lapsed.
4) You still appreciate the lounge access to get some work done and escape the holiday makers outside
.
Smala01