I've had the feeling for a few years now that the Poppy has become something of a social convention that you are expected to be seen wearing, whether you are aware of what it stands for or not. All that matters is the money I put in a tin for it, and attending the service at the local memorial. I've even in some years, been dashing around on a Sunday morning looking for a poppy seller to get one,(and strangely, there aren't that many about). There is also no extra kudos gained by attending the service at the Cenotaph either, but on some forums, some people think they have to highlight the fact that's where they are going, or went to.