I know that we all hear how Yield is so important for Ryanair but lest we forget another scale which cannot be forgotten about is Market Share and this factor is very important to the likes of Ryanair and especially in relation to routes and airlines they are in direct competition with so quite often they are more than happy to sell Euro 5 all in fares to hang on to and indeed grow their share of the market.
There now, that is my little bit of economics for the day!