"Would running a story like that have any effect on a 'commercial relationship' Jetstar might have with 'The Morning Show'? We'll lift your $ and run a 'possibly' poor PR story. 
"
More to the point, enhance the commercial relationship
'SUNDAY' has with it's program sponsor -
Virgin Blue. Ironic?
Channel 7 over dramatise everything. 'Altimeters' is right, a story on the the EK A340 incident would've have been much more rewarding, but perhaps not for Channel 7 and it's sponsor.