at the end of the day, travelling by air is not a novelty anymore. when travelling short haul, people just want to get from A to B in the shortest and cheapest way possible. ryan air aim to provide a cheap service, not a quality service they dont proclaim otherwise. we might hate them, but if the same flight with ryan air is £20 cheaper than easyjet, were still going to ryanair, just like we would choose the cheaper train or taxi service.