The worst part of this change is that once again BA's woeful demonstration of their
PR skills
Absolutely. It is heart-breaking to see this once-great airline, whose cabin crew and front-line staff are still amongst the most professional in the world, undermined by the bean-counters and
PR "experts" at head office.
This is a
PR disaster. The screaming headline on the front page of Friday's Evening Standard in London was "£160 to choose your seat on BA". It may have been highly selective reporting of the facts (it was based upon the additional total cost faced by a family of four heading off to Florida for their hard-earned summer holiday) but the figure will stick in people's minds - and millions will have seen the headlines even if they did not buy the paper.