They can't want what they don't know about.
If we want them to behave more like "us" then they are going to have to find out what that means. Instead (or as well) as handing out wind up radios we need to hand out free satellite systems so that they can discover what we mean by equality and opportunity. It seems to work quite well in Iran/Iraq/Saudi.
Only when the population want something that the Taliban can't give them will they actually want to sing from our song book.