A not too "unfami - liar" CEO statement ....
........does adding more seat capacity = dumping Premium Y, yet the talk is about enhanced premium service...... bit of a paradox.
Added to this the blurring of the brand and sub-brands and the EK offset deal.
........and the 'trade liberalisation' reference ......... unless the plan is to operate the 'future airline(s)' with offshore crew from third world countries, why would anyone currently operating in Australian skies want to throw open the doors.
This is nothing more than the kind of seat of the pants, Branson style B.S. that makes shareholders, investors and creditors nervous and has previously hurt DJ.
DJ is a great LCC with a t'riffic potential in that sector - wish Godfrey would stop trying to bugger it up.
Rule 1: Don't go to market until the product is ready to sell
Rule 2: Know which market you want and stay with the game plan
AT
PS: Can someone in the BNE bunker pls tell him that QF is doing a great job stuffing its own market and products and at the current rate of decline and it certainly does not need any help.