600ftlb you hit the bullseye, In terms of mindset.
Unfortunately "Mindset" is the hardest thing to change in a person.
You have to ask whether it's worth all the heartache in changing someone outlook to do something they don't want to do.
The only case where it would work with any great ease would be a general call for volunteers.
Other than that, it's pi$$ing money, experience and morale/goodwill against the wall.