I do not think those that attend consider it a job, yes they consider it important to pay respects, but no it isn't a job(you can see that quite clearly as they will assemble in advance, and there is never a grumble about how long is it going to be etc). Also it isn't just Wootton Bassett there are plenty of old soldiers from towns in the surrounding area.
As for the media, intrusion, a few weeks ago they tried to film with a helicopter, I think they managed once, but there was too much intrusion, and it did annoy a lot of people, myself included. I believe the next time they tried, they were denied permission, I haven't seen it back since.
I understand that once Lyneham etc has gone that future generations will not know what went on, I guess renaming the town would be one way to remember, but maybe there are better ways?