Slightly off at a tangent, but still highly relevant IMHO:
Having reviewed some of the OATS marketing bumph, I find the peppering of phrases such as 'Oxford graduate' and 'receiving an Oxford education' high amusing - there is clearly an implication there to the uninitiated that there is some sort of link to another educational body in the Oxford area...which of cause there isn't.
Perhaps Pilot Assist should change their name and start selling 'Cambridge education'
"Marketing is like magic - 99% smoke and mirrors"
"There are lies, damn lies, then there is marketing"
(Both Todd Harvey Michelle, sales guru)