Busta Level - as you are a well known albeit junior BMI pilot do you not think that your comments appear to be in the very finest traditions of Sour Grapes?
I am sorry that another airline is going to park its tanks on your lawn. I am sorry that you will lose your newly gained employment as they systematically take apart your business. But you charge too much for a service that no-one wants.
The good people of the Midlands are mightly impressed that they have a low cost airline. They see this as A Good Thing. They also see Go's billboards, Cinema ads, Tv ads, Newspaper ads, bus shelter ads, bus ads, taxi ads, radio ads (well hear at least) and newspaper story placements. The people of Birmingham know more about an airline called Go than they do about an airline called Jersey - sorry - British European Airways even though the former doesn't start serving them for another 3 months and the latter has been there for the best part of 2 decades...
This is the future, cool airlines, selling cheap product at good enough quality direct to the customer. The futures Bright, the futures Orange with a Guinness to Go.
PS