FR will ultimately buy EI: O'Leary:
Ryanair says will ultimately buy Aer Lingus - Yahoo! News UK
I don't think any of us had much doubt, though here is MO'L putting it in black and white, so to speak. So, what are EI's options to forestall this?
- What can be done about long haul? Moving to low cost (Jetstar/Air Asia X) model?
- Short haul? Smaller type ... which would, as some have suggested, use up quite a bit of cash?
Thinking the unthinkable - and don't think I am an FR stooge when I broach this, because I certainly don't want it to happen - would it not be better to discuss with MO'L if certain parts of the airline can be saved, rather than waiting until all of the cash is burned through. After all, if MO'L wants to start a long haul operation, wouldn't it be better to use the EI name, because it will be much better known than FR's, particularly in the long haul market?