So does this mean the renowned "Two Brand strategy" is working?
Looking at the latest pax numbers from QF, J* and DJ you would have to say that it is.
Getting back onto the thread though when your spending so much money on advertising you would hope that it would make a difference otherwise the money spent would be in vain.
Morning TV is a laugh with Jet-rise and Q-Day. Perhaps VBA should spend a similar amount moving Kim and David to 6am and we could have Virgin-am with Kim and David.
I would love to know how much QF/JQ are spending on advertising. It must be a ridiculous amount which is probably not being covered with the small improvements to pax numbers.