You have fallen for the propaganda
Congratulations, Grasshopper, you have finally seen the light. I remember when you spruiked to a much different and very joyful tune.
Something doesn't add up. Managment cannot be that stupid...can they??
You're not missing anything at all. Try looking at it this way:
If it tastes like bullsh!t and it looks like bullsh!t and it smells like bullsh!t, then you can rest quite assured that it most definitely IS bullsh!t.
I find this explains quite a lot of the oddball proclamations which I hear about in this operation.
But bullsh!tting your employees successfully and without losing their respect is quite an artform and they're just not good enough at it to be convincing. Why? Because with the short-term blow-ins from US and UK, their hearts are not in it. And with the others, their minds are not.