Suitcaseman,
Wrong business plan, that was Blink's
PR, Jetbird is simply a question of scale - not cheaper than existing operators, just bigger and deeper pockets.
The chances of getting any significant market share from business class migrants is negligable, Low Cost operators are all about cost accountng - be big enough to get better fuel / handling / aircraft purchase deals, pay the crew less, work the crew harder, no catering, 3 star hotels for the crew, charge the crew for type ratings, miss out the broker, cram the schedules together.
To do this they have to put smaller operators and brokers out of the light jet business by cutting costs in the manner above and having a very visible online boking system -
Hands up who wants that to happen (apart from the currently unemployed)
Phil