I frankly fail to believe that their recruitment policy had anything to do with them burning through their initial investment too fast
My concerns were not with their recruitment policy. From my uneducated, SLF viewpoint, it seemed to me that if Netjets was having a hard time making a go of it that JR had little chance.
Netjets has very deep pockets, a well-tested management team, a diverse and very large fleet of aircraft, a well-established reputation, years to sort out their software and operations, and are losing money hand over fist. JR had none of the above advantages, was launching their operation just when the demand for private jet travel went into the crapper, and made a curious aircraft selection as well.
What was the "secret sauce" that would have allowed JR to succeed? What was unique about their business plan that would have significantly reduced their cost or increased their attraction to customers?