From my recollections (not yet hazy...) it is not the first bounce, on a "hard" landing, that causes the excessive acceleration and damages the plane, but the next more or less controlled landing (or crash landing)...I was always taught, if after a miscalculated flare, the plane really bounced back into the air , to GO AROUND, forgetting any pride. If not, Airbus tells not to try to flare again, but to wait with sidestick in the neutral position, and control the descent with a little thrust, but insists you should go around. I do not know if this was the case here, but after bouncing, trying to soften the next touchdown with stick back, decaying speed, nose very high, leads to catastrophic impacts. But you all know that...just to show I am not napping...The A330 at Toulouse was a take-off and another matter completely.