Having looked at their pricing then I have to agree with LGW. For that price in Germany there will be a 100 local CJ1's under cutting you.
This means two things: they will not grow the market because they are not cheaper than the current CJ markt. This means they will have to fight to get excisting business rather than new business... And that is almost impossible in with a business model owning aircraft (or leasing them for that matter through the Irish connection) They will be competing with managed aircraft that fly for variable cost only... I wish them luck but it is doomed I'm afraid