We're in a "no digital TV yet" area. Nevertheless, the memsahib wanted to watch stuff that's only on digital. I bought a good wideband digital aerial and a good quality masthead preamplifier, put it all on a mast, and pointed it in the right direction.
Picture quality and signal are excellent, and she's happy. I also got a Topfield PVR which knows all her favourite programmes and records them for her, in case we're out at the time.
We're too old to have eyesight that can detect any advantage in HD (we looked at HD and cooking D in the shop, and decided it wasn't worth any more). We also don't watch footie so don't need Sky.
She never watches analogue now. I rarely watch the box anyway. Two happy people!