Yes I agree with you....One of the reasons I ditched sky (Just one of them!!) was that there was no benefit in pic quality....A lot of people that are having reception difficulties with freeview are trying freesat and are very happy with the results.
I have been tempted by HD channels, but as freeview will be introducing HD channels as the switch off gains momentum I'll wait and be satisfied with Blueray for my HD fix...
What does amaze me is the apalling pictures from analogue when I see it in other peoples houses...(Although that is now getting as rare as hens teeth around here..)...It's surprising that they actually think they have a good picture when in fact they don't..