Originally Posted by Desert Diner
It looks like Southwest now has its sights on the largers cities.
Absorbing Frontier would have given them access to Denver. Now all this means is that they will go in by themselves and Frontier will probably be the first casualty.
SWA has been in Denver for quite some time. They have a very significant presence there already. Check out the C gates next time you go there. It's starting to look like Midway.
"Over time, Frontier's domestic capacity in Denver, currently about 10% of the market, would likely supplement Southwest's operation incrementally, as growth warrants. In the interim, Southwest would immediately become a stronger competitor to United, which has a 36% market share at Denver, compared with 21% for Frontier and 12% for Southwest, according to the Bureau of Transportation Statistics."
Southwest Airlines Moves In on Frontier - BusinessWeek