Has anyone ever encountered a bmi television, radio or newspaper advertisement? Certainly no expert, but I reckon they could really do with some profile-raising. Get themselves known a bit. Everyone in the world knows Ryanair, almost wholly as a result of its direct or indirect advertising, good or bad. I have often thought BD has got to the position it has partly because of luck, rather than profile and widespread reputation.
I'd say Lufty should try and invest on some midland advertising. It is, after all, a good airline with a long history. It would be such a shame to lose it.
Perhaps midland should tell The Sun they're charging pax a quid to go to the bog...
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