LHC and Day Dreamer will not be happy until we are all in the same cess pit as them.
I believe all airlines will be in the same cess pit unless they cut costs and offer inovation in their product. Willie Walsh has been saying for some time that he is not confident that premium traffic will return to former levels. This is born out by the current historic data, and other travel trade indicators, People will still travel but only on their cost terms, not the airlines, however that does not mean that costs are cut to such a level that travel becomes uncomfortable or inconvienient, eg Ryanair.