Like in Banking the bonus culture will get you every time.
Get paid for what you do at a rate commensurate with your experience in the field.
But lets not get to the level of footballers.
BA is still concentrating upon its High Rollers, who may come back when business improves, however the bread and butter is in the VFR/Tourist markets.
Improving the service received there, with an small increase in fares would put the numbers up and get cost covered.
An overall appraisal of the renumeration and working practices for all employees, would save money, through closing the bid line system, and balancing the flight allowance system. (Probably over BALPA and BASSA's dead bodies)
In an ideal world listening to the employee's who know what the traveling public want, with a sharp reduction in middle managers would solve the problem.
However BA is so entrenched in practices agreed years ago and in todays world un-representative that even the simplest of tasks take a very long time to be implemented.
BA has lost the plot !! why should 100 pilots be made the scapegoat for managerial bad decisions.
This Legacy carrier is living in the past, to survive they just need to make more efficient use of the resources that they have, and revise working practices.
We may yet see BA go they way of the Dodo, and maybe phoenix like arise as "British"
(Tongue in cheek)