Wrong Mindset,Wrong Skillset
When James Strong and his cobbers from TAA took over Qantas they removed all the red tail men that had experience at running an international airline.
When Strong couldnt make the changes he wanted he spat the dummy and left.Enter Geoff Dixon an ex journo with a few politico mates.His experience at running a large international airline...zilch.
They couldnt run an airline but they discovered they could make a lot of money...for themselves.
Hence poor decisions...
No 777s
Purchase of A330s in the wrong configuration and wrong fuel tank capacity.
Commitment to the A380.
Freight price fixing..mea culpa
Gutting E and M spares inventory
Disengaging staff through fear management.
The EQ platform
The second rate introduction of the Blackberry..now an excellent doorstop
Cutting back on maintenance when having the oldest fleet in the western world.
Threatening and bluffing LAMES.
All adding up to trashing an iconic Australian Brand.
But as the author of the original piece discusses buying the A380 was the biggest blunder.
Thieving incompetent bunglers
Last edited by Crossing Guard; 8th Aug 2009 at 06:00.