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Tell you what is needed. A stand alone rating and code proficient body of talented industry critics who can market a product honestly and with some belief in their clientele's intelligence. An insulated system who gauge safety, comfort, performance and prospects. Thick skinned with Kevlar vests, a Cordon Bleu that directs the market, by subscription, with a client bias, not a corporate veil. Should not be difficult. Think of the strokes and popped blood vessels in the boardrooms. Business model savvy, supporting a clear vision of basics re: safety and customer service.
A line that can embrace these assets would be wildly successful. The problem ? The playing ground needs to be groomed. The FAA needs to pull in its "For Sale" sign. The industry needs to stop competing with a McDonalds attitude about its product, and for goodness sake, can we have aviation people in the positions that determine the culture ?
I'll tell you what is wrong, and it goes back a ways, we have allowed our product to be devalued, why should it cost more than Greyhound? Let's take the risks out of the air, and put them back where they used to be, in Marketing.
Or, we can have Mass Transit, Government run (very) fractional jet. Get ready for barefeet and chicken cages.