Well, how about the airline shareholders? Are they not entitled to a reasonable return on their investment? High costs only dilute the earnings.
In all fairness however, I certainly have to admit that BA seems totally overstaffed in the middle-management ranks. Folks in the head office who continually shuffle papers all day long certainly do not contribute to the bottom line.
How about a third option on the "poll"?
c) Get rid of un-necessary staff, and distribute the savings to employees that really DO provide a benefit to the company.