Interesting article from the Times Online.
British Airways jettisons high fares and goes for offers to put ‘bums on seats’ - Times Online
Even more interesting comments on the thread, in the context of the amount of ill will that they airline seems to have generated amongst its customers or ex customers.
The
PR disaster of the removal of shorthaul food after 10am is probably typical of why people feel this way.
One poster quotes 'thank you Ryanair.' I wonder if he means thanks for changing the market and influencing an across the board drop in service levels or just thanks for reducing prices?