Keltic
service makes the difference and in such a competitive markets, these cuts won´t help at all to improve the annual turnover.
You make an excellent point.
The image of a business is crucially important to its strategic market positioning and to whether customers perceive it as being a good company to buy products or services from.
Whilst removing meals, in itself, is probably not the end of the world for customer service, it may well have a more subtle impact on perception and thus buying habits.
A company differentiating itself, e.g. the recent 'upgrade to British Airways' promotion may well be wise to leave the service provisions alone, as you suggest.
Otherwise it could become just another 'me too' supplier, in an oversupplied sector, with probably a larger higher cost base than someof the competition.