Haven't a clue
Does anyone at BA care? Not as far as I can see, because no one has bothered to contact me to ask why I'm no longer the frequent BA flyer I once was. And I'm not really surprised.
backseatjock
And yet none of the BA marketeers seems to have noticed that a very frequent flyer is now a far less regular traveller and thought to contact me to ask the reason why.
My guess is this: They can't ask you the question - because they do not have the staff. Of course, they might not want to ask the question and their mgmt might not want to ask etc. there are many possibles.
From observation of BA and 30 years of modern so called mgmt, I suggest that the Mileage system will have been computerised to reduce it's costs and the staff looking after it are minders. The problem is almost certainly top down and is typical of old thinking. Don't forget that, in 25 years time PPRuNErs will be criticising VS for their old thinking and praising some new carrier ... but for now? BA are in their end game.