If you didn't catch Tyler Brule column last weekend then it is worth a read
FT.com / Columnists / Tyler Brűlé - An air of confidence
As a passenger, and businessman, who is generally extremely cost sensitive about most things this article struck a chord - and reinforces why my preference when flying to/from HK is Cathay Pacific.
In the interest of full disclosure, I am based in HK but have no connection with CX other than as a passenger.