I fly for leisure with Ryanair a lot (over 20 times so far this year) and continue to make new bookings. However, I'm finding myself refusing to pay FR the kind of money which they will need to make a profit.
Dublin return for £2 ? Yes, I'll have that. Dublin return for £20 ? No, that's too expensive
Return trip to Taiwan for £500 in November - yes, I'll have that.
Offer me a flight on EZY and I find myself rather more willing to spend some money. than RYR. I'm not quite sure what RYR are doing wrong, but when value perceptions end up like this, it can't bode well for profitability