A new " rebranding " with an associated new livery plays into the EGOS of these management types who mistakenly believe that the chance of winning an award from some corrupt travel magazine ( for this and that fancy new " brand " ... ha ha ha ) , who takes some baksheesh from GF as part of an advertising campaign will lead to more sales , free
PR blah blah , what a joke. It`s all quid pro quo and great ideas but it`ll do nothing to help the bottom line , nothing about putting more bums in seats , and nothing about making GF passengers feel good about choosing to fly with them. Fix the airline from the inside out , not the outside in... buncha wackos.