Were it so easy. However, as the Professor has stated, there is very little price elasticity in the modern airline marketplace. Increase ticket prices a little, and there is a disproportionate decrease in demand. That is why the airlines only passed through a very small percentage of the high oil prices last year onto the ticket price.
Passed on a verysmall percentage, you must be kidding Falling Leaf, QF made money out of rising oil costs. It was called the "fuel surcharge". That was the best con in ticket pricing. The "surcharge" often paid more than the cost of fuel for the flight then of course you still have the fuel allocation in the ticket itself.
Correct me where wrong but the fuel surcharge corresponded with the years of record profit and rising oil costs.
Maybe mgt should be a bit more proactive about business building for the long term not bonus building for the short term. Staff are usually ineffectively utilised or facilitated costing far more losses like 20 -40% than their meagre pay rises of 3 or 4%.
But how can you manage a business when you have no idea what it is or what the staff do and your not interested in listening to them?
Falling Leaf your Autumn has come, time to fly with the wind.
All the best
