i think we need to look a bit further afield than pax going to DXB with emirates....
i wonder what percentage of pax use this service to connect onwards.
theres a distinct lack of other carriers going eastwards in comparison to the number of pax travelling in that direction.
EK would put on a 3rd service that would connect with a lot more of their route network enabling a lot more pax to travel to places other than dxb.